Event branding and visual identity

Crawfest is an honored tradition at Tulane where students and neighbors gather on the main quad to hear good music and eat good crawfish, both locally sourced. Since 2007, students have organized the event every third Saturday in April. This year, the day fell on 4.20.2024.

FESTIVAL IDENTITY

Welcoming over 12,000 attendees annually, Crawfest is one of the largest student-run festivals in the country

MOODBOARD

SCRATCH

In a city with more festivals than days of the year, our design and strategy team was challenged with making Crawfest 2024 unique, while still embracing its unified traditions.

Our solution: To amplify student voices and enhance the emotions that accompany a music festival: relaxed, happy,  and excited to celebrate a beautiful day with friends.