Crawfest is an honored tradition at Tulane where 12,000+ students and neighbors gather on the main quad for music and crawfish, both locally sourced. Since 2007, students have organized the event every third Saturday in April. This year, the day fell on 4.20.2024.

MOODBOARD

SCRATCH

In a city with more festivals than days of the year, our design and strategy team was challenged with making Crawfest 2024 unique, while still embracing the Tulane traditions.

Our solution: To amplify student voices and enhance the emotions that accompany a music festival: relaxed, happy, and excited to celebrate with friends.