GRISWOLD CORNERSTONE AWARD
Marketing Concept | Branding | Book Design
How do we celebrate the restaurants that shape culture?
When a restaurant has lasted 50+ years, it has more than survived eras - it has helped define them. While modern city guides help to make sense of never-ending restaurant options based on the current demand, the GCA recognizes the places that have build history.
The initiative pairs a legendary skillet brand - built on the philosophy that great tools get better with time - with iconic restaurants that have shaped American cities.
PRECEDENTS
AWARD CRITERIA
Still operate today, having existed in the same location for at least 50 years.
Be responsible for introducing an integral meal into the city’s culture.
Have meaningfully contributed to the city’s gastronomic heritage.
BOOK SERIES
After announcing the Griswold Cornerstone recipients, the organization publishes a special edition book that highlights each restaurant individually. "Where They Eat Turtle Soup" is the first edition, focusing on New Orleans restaurants. It includes essays and photographs that communicate unique dining experiences, and a dish they are famous for. Each restaurant begins with a print pattern derived from an aspect of the physical space.
The book serves to tell the story of the city’s food culture, as the award intended.
