THE ROLLING RAVIOLI

The Rolling Ravioli’s sophistication lies in its simplicity. By keeping the brand assets and color palette limited, the branding mirrors the product to promote consistently high-quality material. It is also easy to see on the side of a truck passing by.

The logo and spiraling typography bring personality to the brand, while continuing to allude to the on-the-run essence of the food truck. Social media and digital graphics are emphasized in the brand because of its high social media presence.

Name, visual identity, and packaging

A mashup of American food truck culture and old-school Italian cooking. Handmade raviolis, from the back window of the food truck around the corner.

Only three things on the menu, so they can be made perfectly.