TULANE CLUB TENNIS
Rebrand
Reigning champs of the ‘most fun team at the tournament’ certificate.
MOODBOARD
SCRATCH
A facelift for Tulane’s greatest amateurs.
PREVIOUS LOGO & REBRAND OBJECTIVES
The refreshed club tennis logo pulls inspiration from Tulane's green wave and the tennis world’s esteemed crossing rackets. These components, mixed with an eye-catching chartreuse accent and modernized wave form, reflects the team’s energized and passionate spirit.