TULANE CLUB TENNIS

Rebrand

Reigning champs of the ‘most fun team at the tournament’ certificate.

MOODBOARD

SCRATCH

A facelift for Tulane’s greatest amateurs.

PREVIOUS LOGO & REBRAND OBJECTIVES

The refreshed club tennis logo pulls inspiration from Tulane's green wave and the tennis world’s esteemed crossing rackets. These components, mixed with an eye-catching chartreuse accent and modernized wave form, reflects the team’s energized and passionate spirit.

NEW VISUAL IDENTITY

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The Rolling Ravioli

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Tulane School of Architecture